HCSC

Jan 9, 20230 comments

Website Analysis

Client

HCSC

Team

Webemerg Design Team

Services

Web Design, Branding, Content Writing

Website URL

Howard Communication Strategy Consultants (HCSC) is a top-tier HR consulting company that has been providing customized solutions to clients for years. But, despite their success, HCSC was looking to revamp their brand identity and web presence to differentiate themselves from the competition. That’s where Webemerg came in to take on the challenge of redesigning their website and creating a new brand identity.

The challenge was to create a brand that was unique, professional, creative, and exciting. After a thorough analysis of HCSC’s business objectives and values, Webemerg began crafting a new visual identity.

Creative Strategy & Implementation

Logo

The first step was to create a new logo that encapsulated the company’s essence. The new logo features a bold, modern font and a stylized speech bubble to represent communication and collaboration. After several rounds of revisions and refinements, the team produced a stunning logo that perfectly encapsulated HCSC’s mission and values.

Color Scheme

Once the logo was established, Webemerg focused on developing a color scheme that would reflect HCSC’s brand personality. A bright and bold palette was chosen to represent the company’s passion and energy. The colors provide a fresh and uplifting feel to HCSC’s brand identity, which is perfect for a company that helps businesses achieve success through customized HR solutions.

Web Design

Once the visual identity was established, Webemerg moved on to the actual web design. The goal was to create a website that was both functional and visually appealing. The website needed to provide a platform for HCSC to showcase their services, engage with potential customers, and establish themselves as thought leaders within the industry.

The new website is designed with a user-first mentality, making it easy for visitors to navigate and access the information they need. HCSC’s services are prominently displayed on the homepage with clear CTAs to encourage visitors to learn more. The content is well-organized and structured with engaging headlines and concise messaging. Additionally, the website’s visual elements are eye-catching and dynamic, drawing the visitor’s attention to relevant information.

But the website isn’t just a showcase of HCSC’s services; it’s also a platform for booking trainings and consultations. Webemerg created a custom catalog type of booking and registration system that makes it easy for customers to reserve and pay for services online. The booking system is mobile optimized, which means that clients can book on-the-go from their phones or tablets.

Content Writing

As part of the redesign, Webemerg also developed a content writing strategy to help HCSC establish themselves as experts in the HR industry. The website features a blog section with regular updates that cover relevant topics and trends within the industry. The blog is also a platform for HCSC to share their own insights and perspectives on HR issues.

Summary Results

Overall, Webemerg’s redesign of HCSC’s web presence and brand identity has been a resounding success. The new visual identity reflects HCSC’s values, and the website provides a seamless user experience for potential customers and clients. The booking system has made it easier for clients to book and pay for services online, and the blog has helped HCSC establish themselves as thought leaders within the industry. The redesign has positioned HCSC for continued success now and in the future.

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